Instant reply to real estate website leads

Real estate leads go cold in minutes. If your site doesn't respond the second an inquiry comes in, that buyer is already on the next listing. This Make.com automation replies instantly with your showing-scheduler link and pings you on Telegram with the property and phone number — no assistant on call 24/7.

What you'll build

A three-step Make.com scenario:

1. Webhook catches the inquiry from your site (name, property, phone).
2. Webhook response shows the buyer a personalized message with your scheduling link right away.
3. Telegram sends you the full inquiry so you can follow up yourself.

Before you start

• A free Make.com account.
• A contact form or listing-inquiry widget that can POST a webhook (most builders can — including the forms on IDX/agent-site platforms).
• A scheduling link: Calendly, Cal.com, ShowingTime, or any booking page.
• A Telegram bot token (@BotFather → /newbot) and your chat ID.

Steps

1. Make.com: Scenarios → Create a new scenario.
2. Add Webhooks → Custom webhook, copy the URL.
3. Point your form at it, sending name, property (address, MLS number, or listing title), and phone.
4. Submit once, click Determine data structure.
5. Add Webhooks → Webhook response. Body, for example: Hi {{1.name}} — thanks for asking about {{1.property}}. Pick a showing time here: https://calendly.com/your-handle
6. Add Telegram Bot → Send a Text Message. Chat ID = yours. Text: New showing request: {{1.name}} — {{1.property}} — {{1.phone}}
7. Save, toggle ON.

Common snags

• Buyer doesn't see the reply. The inquiry form must submit via JavaScript and display the webhook response. Many IDX widgets do a full reload — then rely on the Telegram alert + an autoresponder email with the link.
• Property field is blank. Your listing widget names it something else (listing, address, mls). Re-map it after "Determine data structure".
• Duplicate alerts. Some widgets fire the webhook twice on submit — add a Make Tools → Sleep or a dedupe filter if it bothers you.