Reply to website form leads instantly with a Make.com webhook

Most service businesses lose leads because the reply comes too late — the prospect has already called the next name on the list. This closes the gap to seconds: the moment someone submits your form, they see your real booking link, and you get pinged on Telegram. No phone system, no paid SMS.

What you'll build

A three-step Make.com scenario:

1. Webhook receives the form submission (name, service, phone).
2. Webhook response sends back a personalized message with your scheduling link, shown to the visitor immediately.
3. Telegram alerts you with the full lead details.

Before you start

• A free Make.com account.
• A form or booking widget that can send a webhook on submit — most form builders (Tally, Jotform, Typeform, Elementor, native HTML with a bit of JS) can POST to a URL.
• A scheduling link: Calendly, Cal.com, or any booking page.
• A Telegram bot token from @BotFather and your chat ID (message the bot once, then check https://api.telegram.org/bot<TOKEN>/getUpdates).

Steps

1. Make.com: Scenarios → Create a new scenario.
2. Add Webhooks → Custom webhook. Click Add, name it, and copy the URL Make gives you.
3. Point your form at that URL. Make it send three fields — name, service, phone. (Rename your form fields to match, or note whatever names your tool sends and use those in the next steps.)
4. Submit the form once so Make can "learn" the data structure, then click Determine data structure → it captures the fields.
5. Add Webhooks → Webhook response. In Body, write the visitor-facing message, e.g.: Thanks {{1.name}}! Book your slot here: https://calendly.com/your-handle — we'll also text you shortly.
6. Add Telegram Bot → Send a Text Message. Connect your bot, set Chat ID to your own, and set Text to New lead: {{1.name}} — {{1.service}} — {{1.phone}}.
7. Save and toggle the scenario ON.

Common snags

• The visitor never sees the response. Webhook responses only show if the form submits via JavaScript/AJAX and reads the reply. A plain HTML form that does a full page reload won't display it — in that case use the Telegram alert + a thank-you redirect instead, and email the booking link.
• Fields come through empty. The field names your form sends don't match name/service/phone. Re-run "Determine data structure" and map the real names.
• Nothing happens. Test the webhook directly: curl -X POST <your-webhook-url> -d "name=Test&service=Demo&phone=123" and watch the scenario history.

This same three-module engine is what powers the niche versions below — pre-built and priced per niche, so buy whichever matches your business: